Tracey's Technology Blog

Technology news and gadget reviews relating to all of the latest consumer electronics products

28 April 2006

BT Buys

It Has Been Unveiled Today That BT Have Bought E-Retail Giant

BT will begin in the near future selling their digital products via the website, following the announcement today that they have bought the multi-million pound e-retail website.

Today's report follows weeks of deliberation that was putting itself up for auction. However, it seems to have come as a big surprise to many in the channel, that BT have in fact scooped the lot

Ian Livingstone, the retail boss explained today in his statement that will push the company's on-line sales from strength to strength; "[ will] boost BT's on-line power to sell innovative, value for money, communication and converged IT products"

Giving that was established in 1990, and has developed a customer base of approximately one million people, including business customers from around the UK, it is very likely BT's on-line customer base will grow.

Financial news of the deal have unfortunately not yet been revealed, however following reports from El Reg, it is thought BT won't receive a lot of change from £30m. revealed revenues of £180m, with gross assets of £42m at the end of March 2005. It is sure BT will be hoping their buyout will result in such recognition, domination, and profit in the ever growing, on-line consumer electronics market.

BT Buys


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